Summit Brewing Company, an employee-owned brewery based in Minnesota, is renowned for its commitment to quality and community-focused values. Julie Ebbesen, Summit’s marketing manager, is a champion of these values, ensuring that every project reflects the brand’s identity and connects with their audience. Since 2022, Julie has partnered with Brand Ink to elevate Summit’s seasonal beer offerings through vibrant, adaptable wraps for tap handles and kegs.
Summit Brewing Company offers a lineup of seasonal brews like Oktoberfest and State Fair exclusives, each with unique flavors and stories to tell. Julie approached Brand Ink with a challenge: create eye-catching, temporary wraps for tap handles that are both sustainable and visually distinct. Unlike Summit’s core beers, which feature permanent wood handles, these seasonal wraps needed to be easily adaptable, durable, and environmentally friendly. The goal was to craft a solution that would seamlessly blend into various venues, from local restaurants to brewery taps, while making each seasonal brew stand out.
Julie was looking for a partner who shared Summit’s commitment to quality and eco-friendly practices. Brand Ink’s dedication to high-quality, environmentally-conscious solutions made us the perfect fit for this project, and our team was excited to bring Julie’s vision to life.
Summit’s design team provided the visuals, but Brand Ink’s designers took an active role in reviewing the files to ensure the print quality and installation would meet the high standards Julie expected. Our printing technology, with its exceptional color range, allowed us to create vibrant and standout wraps that highlighted Summit’s seasonal beers beautifully.
Julie’s appreciation for Brand Ink’s work is always evident in her gratitude and positive feedback during each pickup. She consistently praises our printers’ vibrant color output, which adds an extra level of appeal to the tap handles, ensuring they grab attention at any bar.
Summit Brewing’s seasonal wraps have achieved their intended purpose, drawing attention to their unique brews while upholding their eco-friendly brand values. The high-quality colors produced by Brand Ink’s printers continue to make the wraps a visual highlight, helping Summit Brewing engage customers and bring fresh energy to their seasonal offerings.
To create sustainable, durable wraps that aligned with Summit’s seasonal brand identity, Brand Ink used materials and processes tailored for adaptability and visual impact.
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We needed a few tap handles for a limited time brand and we were looking for an efficient and affordable solution on a relatively short timeline. We reached out to the Brand Ink team to see if they were able to help us out with creating wraps for existing tap handles. In only a few days the team was able to provide us with a solution that we have been able to take advantage of for multiple brands over the last few years. Everyone at Brand Ink has been great to work with – innovative, collaborative and responsive. At the end of the day, our work with Brand Ink has allowed us to be nimble, reduce waste and save money.
- Julie Ebbesen – Summit Brewing
