Randy’s Electric & Plumbing relies on its fleet every day to deliver essential services across the Twin Cities. As a highly visible extension of their brand, each vehicle must reflect the same level of professionalism and attention to detail that customers expect from their team in the field.
In July 2025, Randy’s Electric & Plumbing partnered with Brand ink to elevate and standardize their fleet branding, ensuring every vehicle on the road reinforced a consistent, high-quality brand presence.
Before working with Brand ink, Randy’s Electric & Plumbing faced ongoing challenges with their fleet graphics provider. Inconsistent wrap quality, alignment issues, and a lack of attention to detail made it difficult to maintain a cohesive brand image across multiple vehicles.
Operationally, the process was equally frustrating. Scheduling disruptions, poor coordination, and limited flexibility created unnecessary downtime for service vehicles, directly impacting business operations.
Compounding these issues, their previous vendor withheld access to artwork that Randy’s Electric & Plumbing had paid for, limiting their ability to manage and scale their fleet branding effectively.
Brand ink stepped in as a true partner, focused not just on producing graphics, but on solving the operational and brand challenges behind them.
From the outset, Brand ink implemented a structured, repeatable process designed to support a growing fleet while maintaining consistency across every vehicle.
Each project began with detailed intake, including collecting vehicle specifications, photos, and unit numbers, followed by custom mockups for review and approval. Designs were refined based on real-world fleet considerations to ensure accuracy in alignment, typography, and edge wrapping.
To address previous quality issues, Brand ink recreated Randy’s Electric & Plumbing’s artwork from scratch, restoring full ownership and control of their brand assets.
Beyond design and production, Brand ink introduced white-glove logistics, including vehicle pickup and delivery. This minimized downtime and allowed Randy’s team to stay focused on serving customers.
Behind the scenes, scheduling, production, approvals, and invoicing were carefully coordinated across multiple vehicles and timelines, creating a seamless and scalable system for ongoing fleet expansion.
Today, Randy’s Electric & Plumbing benefits from a fleet branding program that is as reliable and professional as the services they provide.
Each vehicle features precise, high-quality graphics produced with premium 3M™ gloss wrap vinyl, ensuring durability and a polished, consistent appearance across the entire fleet.
The result is a fully managed fleet branding system that supports growth, reduces operational friction, and reinforces brand credibility in every neighborhood they serve.
Through ongoing collaboration and a commitment to detail, Brand ink has become a trusted extension of Randy’s Electric & Plumbing’s team, delivering consistent results across every vehicle, every time.
Brand ink’s structured approach ensures consistent, high-quality results across every vehicle in Randy’s Electric & Plumbing’s growing fleet.
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