When an environmentally conscious transportation company came to life, its leaders knew every detail of its launch had to align with their values of sustainability and eco-responsibility. The vision wasn’t just about reducing emissions; it was about using materials and processes that would be as kind to the environment as the company itself. So, when they needed a partner to brand their fleet of over 100 vehicles with the same eco-friendly commitment, the team at Brand Ink was ready to roll.
This partnership began with a strong recommendation from 3M. They were looking for eco-friendly wrap films that wouldn’t compromise on quality or durability. 3M knew just who to send them to, referring them to Brand Ink—a team well-versed in materials that balance both innovation and environmental consciousness.
The main goal? Bring an established brand identity to life in a way that would also make waves for a brand-new audience. Brand Ink’s task was to transform these vehicles into instantly recognizable symbols of the company’s eco-forward mission. With a distinct color palette and visual design already developed, it was up to the Brand Ink team to execute each step with precision, crafting wraps that both honored the brand’s unique look and maintained top-tier quality standards. There was just one special request: the materials had to be eco-friendly and perform as well as traditional wraps. And Brand Ink was ready to deliver.
With a seasoned team and top-of-the-line materials on hand, the project ramped up quickly. Branding over 100 vehicles at this pace was no small feat, but Brand Ink’s expertise kept it all running smoothly. The result? The fleet was ready and launched ahead of schedule, marking an impressive debut. Their customer was beyond thrilled, not just with the vibrant, high-quality branding on each vehicle but also with the accuracy and speed of the whole process.
The fleet launch gave the company the visibility boost it needed, as the branded vehicles soon became a familiar sight around town—instantly identifiable for customers ready to rent them and for employees needing to locate them for maintenance and charging.
During the project, a small hiccup turned into a memorable moment that underscored the importance of precision and Brand Ink’s dedication to client satisfaction. At one point, the customer noticed a mismatch between the color on their new fleet and the custom chargers they’d ordered. A quick check revealed that Brand Ink’s wraps were spot-on, and the issue was with the charger supplier’s color accuracy. While the charger company corrected the discrepancy, it became a testament to Brand Ink’s quality standards and the commitment to a flawless outcome.
In the end, the branded fleet wasn’t just a set of vehicles—it became a moving embodiment of a brand built on sustainability, awareness, and integrity. Brand Ink was proud to help launch this eco-friendly vision and create a mobile representation of a brand built on integrity and environmental responsibility.
To achieve a sustainable and high-quality finish, Brand Ink selected eco-friendly wrap films and implemented a streamlined process to ensure a timely and seamless installation.
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Brand Ink is amazing and great to work with. They are quick to template the mockup designs, get them installed (even on-site!), and their team is super easy to work with!
- James Vierling - HOURCAR
