The City of New Brighton has long been committed to promoting environmental responsibility. When city official Craig Schlichting envisioned a creative way to involve the community—especially local youth—in spreading this message, he turned to Brand Ink to bring the project to life. The result was a one-of-a-kind street sweeper wrap that transformed student artwork into a vibrant, mobile message of sustainability, creativity, and community pride.
This collaboration wasn’t just about wrapping a vehicle—it was about fostering environmental awareness and connecting with the community. With Craig’s leadership and the involvement of a local middle school art class, the project encouraged students to explore themes of recycling and environmental stewardship through their designs. The initiative aimed to inspire young people while sharing a powerful message with the entire community.
Brand Ink’s role was pivotal in ensuring the students’ creative vision translated seamlessly into a professional wrap. From working with teachers to gather and refine artwork to providing photo-realistic mockups of the final design, Brand Ink’s expertise made it possible to integrate student contributions while maintaining high-quality standards.
For example, a crayon drawing from younger students required meticulous adaptation for clarity. Brand Ink scanned the original artwork to preserve its authenticity and ensure it blended harmoniously with the other designs. The result was a stunning, cohesive wrap that brought the students’ vision to life.
The completed wrap was met with overwhelming enthusiasm. Seeing their artwork prominently displayed on the city’s street sweeper gave students a deep sense of pride, while New Brighton residents appreciated the colorful, meaningful addition to their streets.
The street sweeper quickly became a favorite in the community, embodying the city’s commitment to environmental responsibility and creativity. While Brand Ink couldn’t attend the wrap reveal, the positive response from the city and its residents underscored the project’s success. The collaboration not only exceeded expectations but also set the stage for future initiatives to spread awareness about sustainability.
This project was more than a wrap—it was a celebration of creativity and a symbol of what communities can achieve when they come together with a shared purpose. Brand Ink was proud to partner with New Brighton to create a lasting impact that inspires residents of all ages.
Brand Ink’s attention to detail and collaborative approach ensured the City of New Brighton’s street sweeper wrap became a vibrant, high-quality representation of community and environmental stewardship.
Materials used:
Process:
The City of New Brighton collaborated with local middle school students, where they created art focused on sustainability and the environment. Their incredible creations were then transformed into a wrap for the city street sweeper. The staff at Brand Ink measured the equipment and manipulated the images to fit, turning our sweeper into a vibrant symbol of our community’s commitment to environmental awareness.
- Craig Schlichting – City of New Brighton
