BOLD BRANDING FOR BELL BANK AT ALLIANZ FIELD

Bell Bank, the largest family- and employee-owned bank in the Upper Midwest, is known for its strong community values and commitment to delivering a positive impact. As a proud sponsor of the Minnesota United FC (MNUFC) Loons, Bell Bank wanted to refresh their wall graphics at Allianz Field with a design that would capture attention, reinforce their brand presence, and celebrate their connection to the team. To bring this vision to life, Brooke Borrell, a marketing representative at Bell Bank, turned to Brand Ink for our expertise in standout graphics and innovative design solutions.

A STADIUM GRAPHIC THAT DEMANDS ATTENTION

Bell Bank’s goal was to elevate their existing wall wrap with a fresh design that would make a bold statement. Referred to Brand Ink by the 3M Open team, Bell Bank trusted us to deliver a high-quality solution that would stand out in a competitive stadium environment. The challenge? Create a design that popped, even in the dynamic setting of Allianz Field, without distracting players or fans.

To achieve this, Bell Bank proposed incorporating a reflective loon pattern into the design—a unique feature that would align with the MNUFC brand while ensuring the graphics captured attention. Our task was to make sure this reflective element would perform well under stadium lighting conditions and maintain visual impact without disruption.

TESTING, TWEAKING, AND EXECUTING PERFECTION

Brand Ink’s team collaborated closely with Brooke to refine the concept. We conducted test prints and trial installations to ensure the reflective loon pattern struck the perfect balance of visibility and subtlety. By leveraging our expertise with materials and our attention to detail, we ensured the final design met Bell Bank’s goals and exceeded expectations.
Our process included providing material samples for review, creating mockups, and fine-tuning the design to ensure the reflective elements enhanced the wall wrap without overpowering the space. This meticulous approach allowed Bell Bank to confidently move forward, knowing the finished product would align with their vision and brand identity.

A REFLECTIVE SUCCESS STORY

The completed wall graphic was a resounding success. The reflective loon pattern not only drew attention but also became a standout feature among Allianz Field’s sponsor graphics. The design elevated Bell Bank’s presence in the stadium, reinforcing their role as a key MNUFC sponsor and deepening their connection with the team’s passionate fanbase.
For Bell Bank, the refreshed wall wrap wasn’t just a design update—it was an opportunity to showcase their brand in a dynamic and memorable way. The project’s success underscored Brand Ink’s ability to push creative boundaries and deliver innovative solutions that resonate with audiences.